Standard Wotsits are puffed corn that dissolves on contact with saliva. Crunchy Wotsits are puffed corn that requires actual chewing. The same cheese flavour, completely different eating experience.
Better eating experience, specifically. The crunch provides satisfaction that melting puffs can’t match. You’re eating something rather than just receiving flavour directly to tongue. There’s an activity involved.
The cheese flavour is unchanged. That distinctive Wotsits tang, artificial and specific and beloved by generations of British snackers. It doesn’t need improvement. It just needs better delivery.
Crunchy provides that delivery. Standard Wotsits are for children. These are for everyone else.
