Kicker. Because football. The puns continue, the limited editions multiply, the tie-in marketing machine rolls on.
Sweet chilli is a safer flavour than tikka masala, more universally appealing, less likely to divide the match-watching crowd. It’s the inoffensive choice for mixed groups, the crisp equivalent of ordering pizza because everyone can eat pizza.
The execution is standard Walkers sweet chilli. Sweet, mildly spicy, acceptable without being memorable. The football branding adds nothing except occasion-specific packaging.
Fine. Just fine. Football crisps for people who want football crisps without strong flavour opinions.
