Let’s acknowledge how weird this product is. Waffle-shaped snacks. Maple flavoured. With bacon. This is a snack designed by someone who looked at the American breakfast and thought “yes, but crunchier.”
And somehow, improbably, it works.
The maple sweetness is forward but not cloying, providing a distinctly breakfast-adjacent flavour that your brain initially rejects and then accepts. The bacon adds savoury depth and a smokiness that balances the sugar.
The waffle format
The shape isn’t just gimmick. The waffle grid creates texture variation, with thicker sections providing crunch and thinner sections providing snap. It’s more interesting to eat than a standard crisp shape.
There’s something genuinely fun about these. They don’t take themselves seriously, and that lack of pretension is refreshing.
Sweet and savoury together
The maple-bacon combination has proven itself on actual breakfast plates across America. In snack form, it translates surprisingly well. The sweetness doesn’t fight the savoury; they complement each other.
The limitation
These are not crisps. They’re a different category of snack entirely. If you’re craving crisps, these won’t satisfy. If you’re open to something different, something that blurs the line between sweet and savoury, these deliver.
Weird in the best way.
