After unsalted and truffle, M&S finally offers the obvious variant: olive oil crisps with actual salt. Mediterranean sea salt, specifically, because geography adds perceived value.
This is what the olive oil crisp format should have been from the start. The salt lifts everything. The potato flavour emerges more clearly. The olive oil’s fruitiness becomes a feature rather than an oddity. Salt ties all the elements together into coherent crisp experience.
The Mediterranean specification is marketing poetry. Sea salt is sea salt, and your tongue cannot identify the sea of origin. But the crisp underneath the marketing is genuinely good. Clean olive oil flavour, quality potato, proper seasoning levels.
The sensible choice
If you’re buying M&S Collection olive oil crisps for eating rather than impressing, this is the variant. Truffle is for dinner parties. Unsalted is for dips. Sea salt is for actually enjoying crisps in the normal way.
Premium quality without premium pretension.
