Beef and onion crisps exist in a strange limbo. They’re never anyone’s first choice. They’re the flavour left in the multipack when all the good ones are gone. The crisp equivalent of being picked last for teams.
Asda’s version does nothing to challenge this perception.
The beef flavour is that familiar meaty-ish, Bovril-adjacent, vaguely savoury taste that crisp manufacturers have been using for decades. It’s not unpleasant. It’s just not particularly pleasant either.
The onion contribution
The onion adds sweetness and depth, lifting the beef from pure monotony. It’s doing the heavy lifting here, providing the actual flavour interest while beef provides… meatiness, I suppose.
Together they create something edible if uninspiring.
The multipack problem
These exist to add variety to meaty multipacks. Their job is to be different from chicken and bacon, not to be actively enjoyable. In that narrow brief, they succeed.
Nobody buys a single bag of beef and onion crisps. That’s not how this flavour works.
Nostalgia factor
There’s something vaguely comforting about beef flavoured crisps. They taste like the 1980s, like school trips and service station snacks. Whether that nostalgia justifies their continued existence is debatable.
Harmless but unnecessary.
