Roast chicken is the people’s champion of meaty crisp flavours. It’s approachable, familiar, and tastes enough like actual food to feel almost wholesome. Almost.
Asda’s version is solidly average, which in the world of chicken crisps means perfectly acceptable.
The flavour is that distinctive chicken-y taste that doesn’t quite resemble real chicken but has convinced our brains to accept it as such. There’s a savoury depth, a hint of herbs, something approaching the experience of roast dinner without any of the actual nutrition.
Comfort food credentials
These are crisps you eat when you want something savoury but not challenging. They’re gentle, predictable, and require no thought. That’s either a criticism or a compliment depending on your snacking philosophy.
For mindless eating, they’re ideal.
The herb situation
There’s a whisper of something herby in the seasoning. Sage perhaps, or thyme. It’s subtle enough that you might imagine it, but it adds a dimension that pure “chicken flavour” would lack.
Multipack positioning
In the meaty variety context, these are the safe choice. Not as divisive as beef, not as specific as bacon. They’re the Switzerland of meat-flavoured crisps.
Reliable, inoffensive, and oddly satisfying.
