Roasted camembert and garlic is a flavour that screams “we’re trying to be posh.” It’s the crisp equivalent of a gastropub starter, attempting to elevate the humble potato snack to dinner party acceptability.
The ambition is admirable. The execution is mixed.
There’s definitely something cheesy happening. A creamier, more complex cheese note than standard cheese and onion, with a slight funkiness that might be camembert or might be imagination encouraged by packaging.
The garlic element
The garlic is roasted and mellow rather than sharp and aggressive. It complements the cheese rather than fighting it, creating a flavour profile that’s genuinely more sophisticated than budget crisps usually achieve.
But is it camembert? Probably not. It’s “fancy cheese flavour,” which is close enough for crisp purposes.
The identity problem
These crisps don’t know what they are. Too fancy for casual snacking, not fancy enough for the occasions they’re apparently designed for. They exist in an awkward middle ground.
You wouldn’t serve these at a proper dinner party. But they’re too expensive for mindless eating.
The verdict
Interesting rather than essential. Worth trying once, unlikely to become a regular purchase.
Aspirational snacking with mixed results.
