Roast chicken is a safe flavour, the one that appears in every multipack because nobody actively dislikes it. Burts’ version adds herbs to distinguish itself from the generic pack.
The herbs make a difference.
There’s rosemary, definitely. Possibly thyme. Something aromatic that lifts the chicken flavour from familiar to interesting. It’s not just “chicken.” It’s chicken that’s been cooked by someone who cares.
The roast element
The chicken flavour itself is savoury and convincing, with more depth than mass-market chicken crisps achieve. There’s something approaching roast dinner authenticity, that combination of meat and herbs and slight caramelisation.
You can almost taste the crispy skin.
Comfort food credentials
These are comfort crisps. They taste like Sunday lunch, like home cooking, like something familiar and satisfying. The herbs prevent them from being boring without making them challenging.
It’s a smart balance.
The premium difference
Standard chicken crisps are forgettable. These aren’t. The herb addition and the quality base crisp create something worth choosing rather than something you tolerate when other flavours are gone.
Recommendation
If you want meat-flavoured crisps without the divisiveness of beef or bacon, these are an excellent choice.
Chicken done right.
