Nduja and hot honey. If you know, you know. If you don’t, welcome to the last decade of food trends.
Nduja is Calabrian spreadable salami, spicy and porky and intensely savoury. Hot honey is honey with chilli, sweet and spicy simultaneously. Together, they’re a combination that’s conquered restaurant menus and Instagram feeds.
Co-op putting this on crisps is a statement. It says: we’re paying attention. We know what’s happening in food. We’re not just stocking the same flavours since 1985.
The execution matches the ambition. The nduja provides genuine spiced pork character, fatty and savoury with chilli warmth. The hot honey adds sweetness that cuts through and complements. It’s a complex flavour that rewards attention.
The trend question
Will nduja and hot honey date this crisp to a specific moment? Probably. Trend-based flavours have shelf lives beyond their sell-by dates. But right now, in this moment, these are relevant and delicious.
Co-op being genuinely cool. Unexpected but welcome.
