Stax is Doritos having an identity crisis.
The whole point of Doritos is triangles. That’s the brand. Three-sided corn chips with bold flavouring and the structural integrity to survive dipping. Stax abandons all of this for a Pringles-style tube of uniform saddle-shaped crisps.
Why? Money, presumably. The Pringles format prints cash, and Doritos wanted some.
Sour Cream and Onion is the safest possible flavour for this experiment. Creamy, tangy, familiar. Nothing that would scare anyone. It tastes fine. Generic sour cream and onion, competently executed, indistinguishable from a dozen other products.
The Doritos name adds nothing here. There’s no tortilla character, no corn depth, nothing that says “this is Doritos.” It’s just another stackable crisp in a market already full of them.
Perfectly adequate. Completely unnecessary.
