Golden Wonder claims to have created cheese and onion crisps. Whether this is historically accurate or marketing mythology doesn’t really matter. What matters is that their version tastes like the original idea, the template that everyone else built upon.
There’s a sharpness here that differs from Walkers’ smoother approach. More tang, more bite, less concerned with universal palatability. It’s cheese and onion for people who want to taste the cheese and taste the onion, not a blended approximation of both.
The colour situation
These are properly orange. Staining orange. Evidence-leaving orange. In an era when some brands are reducing artificial colours, Golden Wonder maintains the traditional hue. There’s something defiant about it.
The texture is lighter than modern premium crisps, which affects how the flavouring registers. Thinner crisps mean more surface area relative to mass, which means more flavour per gram of potato. The maths works in Golden Wonder’s favour.
Not better than Walkers. Different from Walkers. For some people, that difference is exactly what they want.
