Chargrilled steak is a flavour that promises more than crisps can deliver. Nobody bites into a crisp and genuinely thinks “yes, this is like eating steak.” The gap between concept and execution is unbridgeable.
What Rough Cuts Chargrilled Steak actually delivers is a deeply savoury, meaty crisp with charred notes and umami depth. It’s not steak. It’s the idea of steak, processed through crisp-making logic.
The thick-cut format helps sell the illusion. Substantial crisps feel more serious, more capable of carrying meaty pretensions. The char flavour comes through better on the rougher surface, with little pockets of intensified seasoning.
As meat-flavoured crisps go, these are premium. The flavouring is more complex than standard beef crisps, with actual char notes rather than just generic meatiness. Someone thought about what chargrilled actually tastes like.
Still not steak. But a credible tribute.
