Ketchup flavoured crisps are conceptually strange. Ketchup is a sauce, a thing you put on other things. Making it the primary flavour rather than an accompaniment requires mental adjustment.
Golden Wonder doesn’t care about your conceptual concerns. They’ve made ketchup crisps, they taste like ketchup, and if you have a problem with that, there are other crisps.<
The flavour is authentically ketchup. That distinctive tomato-vinegar-sugar combination, sweeter than you expect savoury crisps to be, with the exact flavour profile of the red sauce that sits on every British table.
There’s nostalgia at play here. Ketchup crisps taste like childhood, like the specific era when putting ketchup on everything seemed reasonable and flavour variety was celebrated. Eating them as an adult triggers sense memories you didn’t know you had.
These are not sophisticated. They’re not trying to be. They’re ketchup crisps, and they taste like ketchup, and sometimes that’s exactly what you want. Embrace the absurdity.
