Chicken curry is a flavour that divides crisp-makers. Some go mild and creamy. Some go spiced and authentic. Some create curry-adjacent mush that satisfies no one. M&S, characteristically, goes for the middle ground and mostly succeeds.
The curry flavour is recognisable without being challenging. There’s warmth, there’s spice complexity, there’s the particular character of British curry houses rather than Indian home cooking. It’s the curry flavour that most British people actually want, even if food purists would prefer something bolder.
The chicken element adds savoury depth without dominating. You’re not eating chicken crisps with curry seasoning. You’re eating curry crisps where chicken is part of the overall profile.
Extreme Ridge format provides the crunch this flavour needs. Curry seasoning can overwhelm thin crisps, making them soggy with flavour. These ridges hold firm, maintaining texture through bold seasoning.
Safe rather than exciting. But well-executed safety from a retailer whose customers want exactly that.
