Paprika is a clever choice for the Extreme Ridge range. It’s a flavour that benefits from surface area, that rewards the deep grooves and thick cut with more places for seasoning to cling. The format and flavour work together rather than fighting.
The smoke is prominent. Not bacon-smoke or BBQ-smoke but paprika-smoke, that sweet pepper warmth that dominates crisp aisles across continental Europe. There’s depth here, layers of flavour that unfold as you chew rather than hitting all at once.
M&S executes the European classic with British precision. The quality is evident in texture and taste. These feel like crisps worth paying for rather than crisps that cost more because of where they’re sold.
For paprika enthusiasts, for people who developed the taste on Spanish holidays and want to recreate it at home, these deliver. The Extreme Ridge format adds interest that standard paprika crisps lack, turning a mellow flavour into something more dynamic.
Not extreme in heat. Extreme in commitment to quality.
