Honey roast ham is a clever flavour concept. It’s not just ham, which is boring. It’s ham with the sticky sweetness of honey glazing, the kind served at Christmas and special occasions, carved from joints with caramelised edges.
M&S captures this specific concept rather than generic ham.
The honey is present, providing sweetness that cuts through meat flavour in unexpected ways. There’s something almost breakfast-adjacent about it, bacon-and-maple territory without the maple. The ham element provides savoury depth, smokiness, the particular quality of cured pork.
Together, they create something more interesting than standard meat crisps. The combination has personality. It evokes specific meals rather than abstract meat concepts.
On M&S’s decent base crisp, the flavouring works well. Not challenging, not demanding, but satisfying in a Sunday lunch, family gathering kind of way.
Comfort food in crisp form.



