Pipers is serious about provenance. Every flavour references a specific British place, a specific British ingredient, a specific story about where flavour comes from. Anglesey Sea Salt starts this story at the beginning.
Anglesey sea salt is harvested from Welsh waters, hand-processed in small batches, the kind of ingredient that food obsessives actually care about. Pipers using it signals their positioning clearly: these are not ordinary crisps.
They’re not. The texture is exceptional. Thick-cut, hand-cooked, with bubbles and folds and the irregular character of crisps made with attention. The crunch is substantial and satisfying, worlds apart from industrial thinness.
The sea salt enhances remarkable potato flavour. Earthy, genuine, the taste of vegetable that processing usually eliminates. There’s restraint in the seasoning, confidence that the product can speak for itself.
Premium positioning earned
Pipers costs more than supermarket crisps. These justify the premium through quality that’s actually premium, not just premium-priced.
The benchmark for British artisan crisps.
