Chicken Tackle Masala. The pun is the point. This is football merchandise in crisp form, designed to be bought for World Cups and Euros and eaten while watching matches.
The tikka masala flavour underneath the pun is decent. Creamy, mildly spiced, with that British-Indian curry character that tikka masala represents. It’s not authentic Indian food. It’s authentic British curry culture, which is its own thing.
The football branding is pure marketing. The crisp would taste identical without it. But football snacking is a real occasion, and targeting that occasion specifically isn’t cynical, it’s just commerce.
Buy these if the football pun amuses you. Buy standard chicken tikka masala crisps if it doesn’t. The flavour is the same.
