Marmite crisps are a perfect brand partnership because Marmite is a perfect flavour for crisps. That yeasty, umami-rich, aggressively savoury taste translates directly. No interpretation needed. No flavour approximation. Just Marmite on potatoes, which is a thing people actually do with toast soldiers anyway.
The polarisation is real. If you hate Marmite, these are inedible. If you love it, they’re magnificent. There’s no middle ground, which is exactly the point of Marmite as a brand.
The limited reissue status creates scarcity and urgency. Fans stockpile. Haters shrug. The marketing works exactly as intended.
The flavour reality
These taste like Marmite. Intensely, uncompromisingly, exactly like Marmite. The thin Walkers crisp is actually appropriate here, the light texture letting the Marmite flavour dominate completely.
Essential for Marmite lovers. Actively avoid if you’re not.
