Steak flavoured crisps are usually disappointing. The gap between “steak” and “vaguely meaty crisp” is too wide to bridge. But MAX Flame Grilled Steak makes a credible attempt.
The char is present. Actually present, not just implied by the name. There’s a grilled quality to the flavouring that suggests someone thought about what flame-grilled actually tastes like. The beef provides savoury depth. The combination works.
The thick-cut ridged format is essential here. This flavour would be lost on Walkers’ standard thin crisps. It needs the structural integrity, the surface area, the substantial crunch that MAX provides. Format and flavour working together.
Is it steak? No. Is it a satisfying meaty crisp that evokes steak effectively? Yes. That’s the best any crisp can achieve, and MAX achieves it.
