Giants are Wotsits but bigger. Significantly bigger, changing the snack from something you eat by the handful to something you eat piece by piece. The format shift changes the relationship.
Prawn cocktail is an unexpected flavour for this format. Wotsits are synonymous with cheese. Prawn cocktail is a crisp flavour, not a corn puff flavour. The crossover is jarring.
But it works. The tangy prawn cocktail seasoning on puffy corn creates something new, different from prawn cocktail crisps, different from cheese Wotsits. The giant size means more flavour per piece, more satisfaction per bite.
A strange evolution that succeeds despite its strangeness.


