Protein crisps. Made from pork. From Aldi.
The concept requires unpacking. These are crisps designed for fitness-focused consumers who want protein in everything. The base is pork rather than potato, providing protein content that potato can’t match.
The result is something that’s neither pork scratching nor potato crisp. Something in between, with a texture that’s lighter than scratchings but denser than crisps. Different. Novel. Not necessarily better, but definitely different.
The flavour is porky and savoury, with the particular character that pork-based snacks provide. It’s recognisably meat rather than vegetable, which takes adjustment if you’re expecting crisp behaviour.
The audience question
Who buys these? People counting macros. People who want high-protein snacks. People curious about novel formats. Not traditional crisp buyers looking for traditional crisp experiences.
For that specific audience, these work. For everyone else, the novelty wears off quickly.
