Cheese and onion is Britain’s favourite crisp flavour, depending on which survey you believe. It’s the flavour that outsells everything except ready salted, the safe choice that pleases almost everyone.
Asda’s version is a credible contender.
The cheese is tangy and assertive, that familiar artificial sharpness that has become the definitive taste of cheese crisps regardless of actual cheese involvement. The onion adds depth and a slight sweetness that balances the tang.
The colour commitment
These are properly orange. Finger-staining, visible-from-across-the-room orange. Asda has committed to the artificial cheese aesthetic, and there’s something respectable about that commitment.
Flavour density
The seasoning is applied generously. Each crisp carries a decent payload of cheese and onion dust, ensuring consistent flavour throughout the bag. No naked, unseasoned disappointments here.
Competing with Walkers
The inevitable comparison. Walkers Cheese & Onion has decades of brand equity and a formula honed to perfection. Asda gets close. Close enough that in a blind test, many people wouldn’t know the difference.
That’s a significant achievement for an own-brand product.
The verdict
A solid cheese and onion crisp at a sensible price. Not revolutionary, but reliably satisfying.
