Roasted camembert and garlic is a specific dish. Whole cheese, oven-baked until gooey, served with bread for dipping. Turning this into crisp flavouring requires capturing that particular melted-cheese-with-garlic experience.
Asda captures something approaching it. There’s a creaminess to the cheese element that standard cheese crisps lack. The garlic is mellow and roasted rather than raw and aggressive. The combination evokes the inspiration, even if it doesn’t replicate it.
It’s an ambitious flavour concept for a supermarket own-brand. Asda’s Extra Special is reaching beyond safe territory, attempting sophisticated flavours that could easily fail. This one mostly succeeds.
The result is cheese crisps that feel more grown-up than cheese crisps usually feel. Premium positioning earned through flavour ambition.
Interesting. Worth trying once.
