Extra Special is Asda’s premium tier, competing with Kettle Chips and Tyrrell’s for the “treat yourself” market. Sea Salted is the purest test of whether that premium positioning is deserved.
The verdict: mostly yes.
These are properly hand cooked. The crisps are thick and irregular, with the bubbled surfaces and folded edges that signal genuine craft. The crunch is substantial and satisfying, nothing like the thin snap of standard crisps.
The sea salt question
Is sea salt meaningfully different from regular salt? Scientists say no. Marketing says yes. These crisps don’t resolve the debate, but they do taste clean and well-seasoned, with salt that enhances rather than overwhelms the potato.
Potato flavour
With no bold seasoning to hide behind, the potato has to perform. Here, it does. There’s genuine vegetable flavour, an earthiness that suggests quality ingredients and careful cooking.
You can actually taste the potato. In crisp terms, that’s noteworthy.
The premium comparison
Against Kettle Chips, these hold their own. The texture is comparable, the flavour nearly so. There’s a marginal difference in depth and refinement, but we’re talking fine margins.
At Asda prices, these are excellent value for premium crisps.
Worth it
If you want quality crisps without brand-name prices, these deliver.
