Devon Roast Beef is Burts flexing their regional credentials. This isn’t generic beef flavour. This is Devon beef, presumably from cows that gazed upon rolling green hills before becoming seasoning powder.
Does geographical specificity translate to flavour difference? Probably not. But the marketing confidence is endearing.
The beef flavour itself is robust and savoury, with more depth than most meat-flavoured crisps achieve. There’s something approaching actual roast dinner about it, that rich, slightly caramelised meatiness that Sunday lunch provides.
The gravy notes
Underneath the beef, there’s something gravy-adjacent happening. A savoury undertone that evokes the complete roast experience rather than just the meat. It’s a smart flavour decision that adds complexity.
The hand cooked advantage
Meat flavours can taste artificial on thin, mass-produced crisps. The substantial Burts base gives the beefy seasoning a platform that makes it more convincing. The crunch provides textural counterpoint to the rich flavour.
Regional pride
There’s something appealing about crisps with a sense of place. Burts commits to Devon in a way that multinational brands can’t, and that commitment shows in the product.
Whether the beef actually comes from Devon is almost beside the point. The crisps taste like they mean it.
A superior beef crisp.
