Barbecue is a flavour category with room for interpretation. American regional styles vary enormously, from sweet Kansas City to vinegary Carolina. Burts’ Spicy Barbecue doesn’t commit to any specific tradition. It’s generically barbecue with added heat.
That’s not a criticism. Generic barbecue is what British consumers expect, and these deliver it well.
The sweetness and smokiness are present in appropriate proportions, creating that familiar barbecue profile. The spice elevates it, adding a warmth that standard BBQ crisps lack.
The heat integration
The spiciness doesn’t feel bolted on. It’s integrated into the overall flavour, building through the smoke and sweet rather than fighting them. Someone thought about how these elements should work together.
It’s not hot enough to challenge, but it’s hot enough to distinguish these from regular barbecue offerings.
The American dream
British barbecue crisps are always interpretations of American concepts filtered through UK tastes. Burts’ version is more refined than most, with the hand cooked quality providing sophistication that American mass-market BBQ chips don’t achieve.
It’s arguably better than what it’s imitating.
Versatility
These work alone or with drinks. The spice gives them enough personality to hold attention, while the sweetness keeps them accessible.
A well-judged barbecue crisp.
