Apple and pork sausage.
Just sit with that combination for a moment. It’s completely logical. Apple sauce with pork is traditional British cookery. Apples in stuffing alongside sausage meat. The combination exists on Sunday tables across the country.
But as a crisp? Apple crisps seasoned with sausage flavour? This is experimental territory.
Kettle commits fully. The apple slices provide a sweet, slightly tart base, fruit rather than vegetable, immediately unusual. The Norfolk pork sausage seasoning adds herby, meaty, savoury notes. Sage, probably. Something porky and traditional.
The combination is strange and wonderful. Each bite creates the Sunday roast association, fruit and meat together, but in crisp form. Your brain works to process the format while your mouth enjoys the familiar flavours.
The courage of specificity
Norfolk pork sausage. Not just sausage. Norfolk pork sausage. The regional specificity adds legitimacy, suggests sourcing and care, whether or not the flavouring actually comes from Norfolk pigs.
Not for everyone
This is a polarising product by design. Apple crisps with sausage seasoning is a choice that will delight some and baffle others. There’s no middle ground.
But for those willing to embrace the strangeness, this is Kettle at their most creative. A product that couldn’t exist from a less confident brand.
