Grilled American cheese. Not British cheddar. Not European gruyère. American cheese, the processed orange stuff that comes in plastic-wrapped slices and melts into gooey stretchy perfection on diner griddles.
McCoy’s has chosen their reference point carefully. This isn’t sophisticated cheese. This is comfort cheese. Childhood cheese. The cheese of late-night snacks and easy dinners and unpretentious satisfaction.
The flavour captures this. There’s a processed quality to the cheese note, something that tastes more like Kraft singles than actual dairy. And crucially, there’s a grilled quality underneath. A toasted, slightly caramelised element that evokes bread meeting butter meeting hot pan.
It’s a complete grilled cheese experience minus the bread. The seasoning doesn’t just taste like cheese. It tastes like cheese that’s been cooked.
Epic Eats positioning
The Epic Eats range is McCoy’s novelty line, bold flavours with bold names targeting bold snackers. Grilled American Cheese fits this positioning perfectly. It’s specific, it’s nostalgic, it’s unapologetic about its American-ness.
Not for everyone. Perfect for its target audience.
