Another sizzling steak entry, confirming M&S’s confidence in this flavour profile. When you make the same crisp in multiple formats, you’re betting on demand. M&S clearly believes in sizzling steak.
The belief is justified. This is one of the better meat-flavoured crisps available. The char notes, the beefy depth, the seasoning that suggests actual cooking rather than abstract meatiness. All the elements that make steak crisps work are present and properly executed.
The “sizzling” descriptor earns its place. There’s something dynamic about the flavour, a sense of heat and activity that static meat crisps lack. Whether this is actual spice or clever seasoning psychology, it makes the eating experience more engaging.
M&S customers shopping for crisps probably want something better than supermarket brands offer. Extreme Ridge Sizzling Steak delivers that something, justifying the premium through quality rather than just convenience.
A flagship flavour that deserves the position.
