Reduced fat crisps are a compromise. You’re trading texture and satisfaction for marginal calorie reduction and the feeling that you’ve made a healthy choice. You haven’t, really. You’ve just made your snacking slightly less enjoyable.
M&S Reduced Fat Sour Cream & Chive exemplifies this trade-off.
The sour cream and chive flavour is present and decent. That tangy dairy with herby green notes, the classic combination correctly executed. The flavouring survives the reduced fat treatment reasonably well.
The texture doesn’t. There’s a lightness that reads as absence, a crunch that promises more than it delivers. You’re eating the ghost of crisps, the memory of what proper frying achieves.
For people committed to reduced fat snacking, these are among the better options. The flavour compensates partially for the texture loss.
For everyone else, eat fewer regular crisps and enjoy them more.
