Beef crisps usually disappoint. The gap between “beef” and “vaguely meaty seasoning” is too wide for most products to bridge. Adding caramelised onion is smart because it provides sweetness and depth that covers for beef shortcomings.
Sainsbury’s Taste the Difference version uses this strategy effectively.
The beef is present and reasonably convincing. Savoury, rich, with umami depth that standard beef crisps lack. The caramelised onion adds genuine sweetness, that slow-cooked allium character that makes French onion soup magical.
Together, they create something approaching roast beef with onion gravy. Sunday dinner energy on a crisp. The combination is more interesting than either element alone.
The format advantage
Taste the Difference hand-cooked crisps are thick enough to carry this bold flavouring. The structure matters. Standard thin crisps would be overwhelmed. Here, the texture and seasoning work together.
Not the most exciting flavour in the premium range, but a well-executed take on British comfort food classics.
