Ridge cut hand-cooked crisps are an interesting format combination. The ridges provide crunch variation and seasoning grip. The hand-cooking provides the thick-cut substance that makes premium crisps premium. Together, they create something more texturally complex than either approach alone.
Sainsbury’s Taste the Difference executes this combination well.
The ridges are deep and well-defined. The hand-cooked thickness prevents them from becoming dense and claggy like some crinkle cut products. The sea salt clings to every surface, delivering consistent seasoning throughout.
The potato flavour is good. Earthy and genuine, the taste of actual vegetable surviving the cooking process. Stripping back to sea salt only exposes this quality, trusting the potato to carry the crisp.
For crinkle cut fans
If you like ridged crisps but want premium quality, these are the option. Standard crinkle cut products are mostly budget-focused. This brings the format upmarket, proving ridges and quality aren’t mutually exclusive.
A format evolution that works.
