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Sainsbury’s: Thai Sweet Chilli Crisps, Taste The Difference

Sainsbury’s: Thai Sweet Chilli Crisps

Sweet chilli is everywhere. It’s become the default “interesting but safe” option across every crisp range. Sainsbury’s Taste the Difference version distinguishes itself through execution rather than innovation.

The base crisp is substantially better than the standard range. Hand-cooked, thick-cut, with actual crunch and structural integrity. This alone elevates the eating experience above generic sweet chilli offerings.

The flavouring is well-balanced. Sweet without being cloying. Warm without being hot. There’s a suggestion of lemongrass and lime that gestures toward Thailand without claiming authenticity. It’s honest about what it is: a British interpretation of Asian-inspired flavour.

The premium positioning means premium pricing, which creates a calculation. Is this sweet chilli crisp meaningfully better than cheaper alternatives? Yes. Is it twice as good as products costing half as much? Probably not.

But for sharing occasions where crisp quality matters, these deliver. The thick-cut texture feels appropriate in a sharing bowl. The flavour satisfies without challenging guests. A solid premium option.

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