What’s the difference between Ready Salted and Sea Salt?
Marketing.
The crisp is identical. The texture is the same problematic Seabrook density. The potato flavour is equally absent. The only change is the packaging, which now says “sea salt” as if sodium chloride from the ocean is meaningfully different from sodium chloride from anywhere else.
It isn’t. Scientists have confirmed this. Your tongue cannot distinguish sea salt from regular salt in a crisp context. The minerals present in trace amounts are so minimal that they contribute nothing to flavour.
So what you have here is Seabrook Ready Salted with a premium-adjacent name and possibly a slightly higher price point. The same disappointing crisp, now with added pretension.
I respect a good hustle, but this isn’t even clever. It’s just relabelling. Somewhere in Seabrook’s Bradford headquarters, someone decided that “sea salt” would sell better than “ready salted” and they weren’t wrong. But being commercially astute doesn’t make the crisp any better.
Skip both. They’re the same disappointment wearing different clothes.
