Waitrose hand-cooked crisps represent the supermarket’s quality positioning. Premium products for premium shoppers, competing with Kettle Chips and Tyrrell’s on their own terms.
Sea Salt is the purest expression. Hand-cooked texture, thick and irregular, with the bubbled surfaces and substantial crunch that the method should produce. These are proper hand-cooked crisps, not thin crisps with premium pricing.
The sea salt enhances good potato flavour. Earthy and genuine, the taste of vegetable coming through quality processing. The light seasoning trusts the base product. That trust is earned.
Competing with the best
Against Kettle and Tyrrell’s, Waitrose hand-cooked holds its own. Possibly slightly behind in depth and character, but close enough that the competition is genuine.
For Waitrose shoppers wanting premium crisps without leaving the store, these deliver.
