Prawn cocktail Quavers continue the diversification strategy. If cheese Quavers sell, surely other flavours on the same format will sell too. Market logic applied to nostalgic snacks.
The prawn cocktail flavour is present. Tang and sweetness and pink artificial something. It dissolves immediately, as all Quavers do, delivering flavour without substance.
The format doesn’t enhance prawn cocktail. It doesn’t diminish it either. It just provides a different vehicle, lighter than crisps, less substantial than anything. Prawn cocktail Quavers exist in the same space as cheese Quavers, differing only in seasoning.
If you want light prawn cocktail snacking, these provide it. That’s a narrow want, but it exists.
