Every supermarket needs a ready salted crisp, and Sainsbury’s has one. That’s about as enthusiastic as this review gets.
The texture is standard own-brand fare. Not embarrassingly thin, not impressively substantial. Engineered for the exact midpoint where no one complains and no one notices. The salt is appropriately distributed. The potato flavour exists, distantly, like a memory of vegetables.
These are crisps for people who don’t think about crisps. They go in lunchboxes and meal deals and multipack rotations, consumed without consideration, forgotten immediately after. They’re the hold music of the snack world.
Sainsbury’s positioning as the “quality” supermarket creates expectations their standard crisps don’t meet. These aren’t better than Tesco’s or Asda’s equivalents. They’re the same. Three companies making the same product for the same purpose, differentiated only by logo colour.
Buy these because they’re there. Never seek them out.
