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Ridged

Flavour catchers. The grooves aren’t just for show—they hold seasoning like a grudge. Ridged crisps crunch louder, taste bolder, and feel built for dipping or domination. From McCoy’s to Seabrook, these are crisps that punch their weight. A ridge isn’t a gimmick—it’s a promise.
M&S: Extreme Ridge Salt and Double Vinegar Potato Crisps
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M&S: Extreme Ridge Salt and Double Vinegar Potato Crisps

Extreme. The least extreme hard rock band of the 90s. My sister was a huge fan, although I think that was more down to having a crush on the guitarist Nuno Bettencourt. Extreme Ridge. The least extreme crisp, from a supermarket that would think having not having your shirt tucked…
McCoy’s: Sizzling King Prawn

McCoy’s: Sizzling King Prawn

Has there ever been a crisp that has actually nailed prawn flavour? So many attempts are based on a weird blend of paprika or ketchup tang – essentially covering half of the flavours in a prawn cocktail without trying to approach the prawn itself. But at least they label themselves…
Walkers: MAX KFC Zinger
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Walkers: MAX KFC Zinger

Walkers teamed up with KFC for a snack meta-mashup: a crisp that tastes like a spicy Zinger burger… if that burger had been pulverised into croutons. It’s loud. It’s unapologetic. It’s the kind of chip that arrives with industrial ambition. Texture and crunch True to the MAX name, these are…